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Red, White & New  //  Hot Wine Producing Regions

Red, White & New

Producing Wine Portfolio we’ve learned a thing or two about wine and we’ve become quite passionate about the wine lifestyle. So we like it when the wine industry has good news. And lately it has which means good things for our new obsession with viniculture.

It’s all about Perspective:

The US wine industry is growing (it was up 3.2{5ca2eb384d09d98d15e1efd1e27b66aae779e3e721a4a8d35c0ac7b222cb3660} last year), the American wine drinker likes traditional varietals (Chardonnay is King followed by Cabernet Sauvignon), but they are also interested in trying different varietals (hence the growth in Riesling and Sangiovese). This shift in consumer tastes means we’ll see more American wines on retailer’s shelves. US wine drinkers prefer domestic product, nearly 2/3 of all wine sales are of American bottles. Last year US consumers spent about $6.5 billion on US wines last versus just $2.6 billion on imports. And so this probably means there is hope for nascent producers in Arizona and Long Island, NY State and Virginia, as the powerhouse regions of California, Oregon and Washington State can only produce so many grapes. This may provide an opening for small but excellent producers in other regions to get national recognition which is definitely a good thing.

On the flip side however, this trend will also mean that you’ll have a limited selection of imported wines to sample.

Top Wine Exporters to the US:

  • Italy $804 million
  • Australia $771 million
  • Chile $243 million
  • France $228 million
  • Argentina $187 million
  • New Zealand $125 million

Fastest Growing Wine Exporters to the US:

  • Argentina 27.6{5ca2eb384d09d98d15e1efd1e27b66aae779e3e721a4a8d35c0ac7b222cb3660}
  • New Zealand 21.1{5ca2eb384d09d98d15e1efd1e27b66aae779e3e721a4a8d35c0ac7b222cb3660}
  • Germany 4.4{5ca2eb384d09d98d15e1efd1e27b66aae779e3e721a4a8d35c0ac7b222cb3660}
  • Chile 1.7{5ca2eb384d09d98d15e1efd1e27b66aae779e3e721a4a8d35c0ac7b222cb3660}
  • Spain 0.6{5ca2eb384d09d98d15e1efd1e27b66aae779e3e721a4a8d35c0ac7b222cb3660}
  • Portugal 0.3{5ca2eb384d09d98d15e1efd1e27b66aae779e3e721a4a8d35c0ac7b222cb3660}

One interesting thing to note is that France now comes behind Chile in terms of overall US sales. Does this reflect an anti-French bias? Probably not. Does it reflect a lack of knowledge on the part of the US consumer? Most likely. Does it reflect a taste and budget preference? Most definitely.

Clearly American wine drinkers have spoken. They like new world wines, they like value and they like wines that are approachable and understandable, both in taste and pronunciation.  So I would say your retailer’s shelves are going to get a lot more creative in the years to come. And that is a great thing. Happy exploring.



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