The Power of the Access Luxury on Roku, Amazon Prime Video, and YouTube

It’s been a few years since we launched our media super-brand Access Luxury, and in that time we have been amazed, humbled and elated with its success. What began as a YouTube channel grew into a hit Roku channel that also offers key series through Amazon Prime. Global fans have spoken and Access Luxury is the free destination millions turn to for the best food, wine, travel and documentary programming that the world has to offer.

Why Access Luxury Changes Everything

In the ever-evolving world of media, the reach and impact of a platform can define the success of content. Access Luxury, our flagship multichannel network, has not only redefined the way we consume television but has also become a powerful conduit for brands to connect with a global, affluent audience. In this article, we’ll delve into the unique value and immense reach of the Access Luxury channel on Roku, Amazon Prime Video, and YouTube, exploring the demographics, convenience, and the coveted “halo effect” it offers to brands.

Roku: Where Innovation Meets Engagement

Reach: Roku’s Q2 2023 earnings report paints a remarkable picture of its global dominance. With over 73.5 million active accounts worldwide, Roku has witnessed a staggering growth of over 20 million accounts in just the past year. In the United States, it reigns as the number one streaming platform, boasting over 55 million active accounts, surpassing all other competitors. This vast user base presents a golden opportunity for brands to engage with a diverse audience.

Demographics: Roku users represent a diverse cross-section, but what sets them apart is their tendency to be younger and more affluent than the average TV viewer. This demographic sweet spot aligns seamlessly with brand objectives, as younger, more affluent consumers are more inclined to explore and invest in products and services.

Convenience: Access Luxury’s presence on Roku offers viewers the freedom to watch at their own convenience, sans the burden of additional fees. This convenience factor not only enhances the viewer experience but also ensures that TV series featured on the channel are more likely to be watched.

Amazon Prime Video: A Gateway to a Global Audience

Reach: Amazon.com stands as the unrivaled e-commerce giant with over 2.5 billion monthly active users worldwide. In the United States alone, it reigns as the most visited website, with over 2.2 billion monthly visits. Our TV series, available for download on Amazon Prime Video in the US and UK, also have the potential to captivate audiences in Germany and Japan.

Convenience: To maximize viewership and make content widely accessible, we’ve made our programming available for individual episodes or entire series without the necessity of an Amazon Prime Video subscription. This strategic move leverages Amazon’s colossal reach and minimizes viewing friction.

YouTube: The Video Giant

Reach: YouTube, with its staggering 2 billion active users, including a staggering 1 billion in the United States, is a force to be reckoned with in the digital realm. According to a 2023 survey by Statista, 72% of YouTube users tune in at least once a week, dedicating an average of 19 hours per month to the platform.

Our audience closely follows our Social Media accounts which engage with millions of discerning, self-selected fans every month. These are people who are passionate about living life and indulging their passions.

Demographics: YouTube’s user base spans across various age groups and income brackets. Notably, 50% of YouTube users earn over $50,000 annually, highlighting the platform’s appeal to a financially stable demographic. With millions of targeted views every year, our community is your brand’s desired audience.

The Halo Effect: Building Trust Through Access Luxury

Beyond sheer numbers, there’s the elusive but powerful “halo effect.” Brands showcased on Access Luxury tend to benefit from increased credibility and trustworthiness in the eyes of consumers. This boost can significantly impact a brand’s reputation and, ultimately, its sales.

In conclusion, the Access Luxury channel on Roku, Amazon Prime Video, and YouTube is not just a media platform; it’s a gateway to a world of opportunity for brands and creators alike. With unparalleled reach, diverse demographics, and the trust-building halo effect, it’s a testament to the evolving landscape of media and the immense potential it offers for those willing to seize it. Join us in redefining the power of television in the digital age.