Stay Tuned: For A Very Big Access Luxury Channel Update!

Color us excited, color us busy, color us very thankful for the best team in television, broadcast streaming, and channel programming and management. As we approach our 2nd anniversary, 2024 promises to be another landmark year for our hit Roku channel Access Luxury. So, we thought we’d share a few thoughts on the channel, its reach, and what we have in store.

First off, in January, we’ll unveil a major channel upgrade with a new design, new backend and management system, a new interface, and many new features. It’ll be the biggest change since we launched in January 2022. But don’t worry, Access Luxury will still remain free and without commercial interruptions. We’re taking advantage of some amazing new tech from Roku to bring our viewers a very exciting new experience.

Next up, we have lots of new content coming. This includes bringing back some fan favs (we’ve heard you loud and clear), introducing new media brands, and a few additional surprises. All this is cause for celebration, but we also have more news, thanks to Roku, the number one streaming platform in North America.

In a nutshell, Roku is bucking the streaming media malaise and growing, adding more monthly users, increasing market share, offering new features, and in turn, expanding our reach around the world. This means the Access Luxury channel will have an even larger, more exclusive broadcast footprint, be able to reach new markets and millions of potential new fans, all while growing our existing market penetration. So, Access Luxury’s unique position, scale, reach, and proven model become even more compelling, and our partners’ ROI will grow accordingly.

Here are some pretty amazing facts.

Roku stands out as the clear leader in streaming. There is no debate. Roku has captivated audiences worldwide, securing its position as a streaming powerhouse. Notably, in North America, Roku reigns supreme, boasting a remarkable 75.8 million active accounts (Source: Roku Q3 2023 Earnings Report) and holding a commanding 47% market share in the United States alone (Source: Parks Associates, 2023). This translates to a highly engaged user base, with the average Roku user spending a significant 54.3 hours per month glued to their screens (Source: Roku Q3 2023 Earnings Report). These viewers are not only tech-savvy but also affluent and educated, representing a coveted demographic sought after by advertisers (Source: Roku Advertising, 2023).

In Canada, the figures for 2023 have yet to be updated, but they will be shortly. Last year, Roku’s Canadian user base was over 31% of the market and growing fast, as Roku’s operating system is pre-installed on more smart TVs sold in Canada than any other OS. Roku has also highlighted its strong position in Canada, stating it’s the #1 TV streaming platform based on hours streamed, according to a 2021 study by the Hypothesis Group.

However, Roku’s influence extends far beyond its North American dominance. It has established a robust presence in Latin America, witnessed by a remarkable 70% increase in active accounts within the last year alone (Source: Roku Q3 2023 Earnings Report). Additionally, it is steadily gaining traction in Europe and Australia, solidifying its global reach (Source: Roku Investor Relations, 2023). This international expansion provides Access Luxury with an unparalleled opportunity to captivate an even larger global audience and share its aspirational content with diverse viewers across the world.

Roku’s viewers aren’t just passive observers; they are active participants in the streaming ecosystem. Their high level of engagement, evident in the significant amount of time spent consuming content across various channels and services, translates to a stronger connection with brands and content (Source: Roku Q3 2023 Earnings Report). This creates a fertile ground for Access Luxury to connect with its target audience in a meaningful way, fostering loyalty and maximizing its impact.

Furthermore, Roku’s user base skews towards a particularly desirable demographic. A significant portion falls within the coveted 18-34 age group, making them highly receptive to Access Luxury’s aspirational content (Source: Roku Advertising, 2023). Moreover, Roku users are generally more affluent and educated, indicating a higher disposable income and a keen interest in the luxury goods and services featured on Access Luxury (Source: Roku Advertising, 2023). This targeted demographic sweet spot ensures that Access Luxury reaches the right people with the right message, maximizing its impact and potential for success.

Access Luxury is part of a giant streaming ecosystem. With its cutting-edge technology, consistent innovation, and unwavering commitment to providing a superior streaming experience, Roku offers Access Luxury the latest advancements and the expertise to navigate the ever-evolving streaming landscape (Source: Roku Investor Relations, 2023). This strategic relationship enables Access Luxury to increase our global audience and cement our place as a leading voice in the luxury space, all while inspiring viewers with award-winning, highly curated content.

As the media landscape evolves, the Access Luxury channel is becoming ever more synonymous with luxury and inspiration. This represents a unique opportunity for Access Luxury to captivate more viewers worldwide, share its vision of luxury living, and ultimately, achieve its full potential in the ever-expanding world of streaming.